"In the first year of Cyrus king of Persia, in order to fulfill the word of the Lord spoken by Jeremiah, the Lord moved the heart of Cyrus king of Persia to make a proclamation throughout his realm and also to put it in writing: 'This is what Cyrus king of Persia says: '‘The Lord, the God of heaven, has given me all the kingdoms of the earth and he has appointed me to build a temple for him at Jerusalem in Judah'" - Ezra 1:1-3.
Cyrus was king of a sprawling kingdom when the Lord moved on his heart to rebuild the Temple site. The first thing Cyrus did was to communicate his plans throughout his kingdom. How did he do that? He first wrote his plans down and then used the social media and technology of his day to disseminate the information to as many people as they can. Leaders must be committed to broadcast their messages as widely as possible on a regular basis, which means they must be good writers who appreciate and utilize the communication media available to them. That also means that leaders must work to stay relevant, not only in what they communicate but also in how they communicate it.
LEADERSHIP STEP: Your Step today is to conduct a personal communications audit. How much time do you spend communicating what is most important to you, along with your current insights and ideas? How do you communicate? Do you use the most recent social media? Are you a good (or at least adequate) writer and speaker and are you working to improve? Do you allow any personal bias to discredit and dismiss modern technology and its use? Would people say you are an effective communicator?