"The Lord said to Moses, 'Speak to the entire assembly of Israel and say to them: ‘Be holy because I, the Lord your God, am holy'" - Leviticus 19:1-2.
It may seem like stating the obvious, but God is a great communicator and understands how to get His message across. In this verse, He began talking to Moses about what is known as the Ten Commandments. He directed Moses to speak to Israel, then He told Moses to put the message in writing. Then Moses repeated those Commandments, both in speech and written form, so there would be no doubt in Israel what was expected of them and what was important to the Lord. Leaders must follow this example and be clear in their communication. They must be willing to 'say' or repeat their message in more than one medium until the meaning takes hold in the minds of the listeners in the way the leaders intended.
LEADERSHIP STEP: Your Step today is to examine your ability to communicate the vision, mission, or values of your organization. How often do you talk about the vision or mission? Can people repeat back to you what the vision is? Do you review and repeat to followers what is most important to you and the organization? Do you state those things using more than one medium, like video, articles, or staff meetings? How can you be sure the people are getting the message?