"The Lord called to Moses and spoke to him from the tent of meeting. He said, 'Speak to the Israelites and say to them: ‘When anyone among you brings an offering to the Lord, bring as your offering an animal from either the herd or the flock'" - Leviticus 1:1-2.
As Israel's leader, Moses received special insight about their mode of worship. This insight wasn't just for him, but was to be communicated to all his people. Several factors were involved in this communication. First, Israel had to know and trust Moses. Second, Moses had to be clear in his communication. Third, the message had to be communicated to millions of followers, so there had to be reliable lines of clear communication to disseminate the information. Finally, Moses spoke and wrote the communication, and repeated what he taught in one huge review found later in the book of Deuteronomy. Every step is just as relevant and important for modern leaders as they communicate with their followers, regardless of the business they are in.
LEADERSHIP STEP: Your Step today is to evaluate the communication practices of your leadership style. Do you have the credibility and recognition Moses had that will enhance your messages? Are you clear when you communicate? Do you have lines of communication in your organization through which messages flow quickly to those who need them? Finally, do you say things more than once using multiple media to ensure your messages are received and understood?