"Before the spies lay down for the night, she went up on the roof and said to them, 'I know that the Lord has given you this land and that a great fear of you has fallen on us, so that all who live in this country are melting in fear because of you'" - Joshua 2:8-9.
Rahab was the women speaking in these verses when she hid on her roof the men Joshua had dispatched to spy out the land where his army was headed. This woman had remarkable insight into what God was doing, even though she was not yet part of God's people. Notice she indicated that the spies and Israel had obtained quite a reputation in her land, so much so that the people were terrified of their presence. Notice also that she had insight into what God was going to give her homeland to the spies and their people. Leaders must pay close attention to the reputation they and their organizations have, for a good reputation is a powerful tool for public relations and goes far beyond the effects of any advertising or marketing campaign.
LEADERSHIP STEP: Your Step today is to get in touch with what the community, your neighbors, competitors, customers, clients, and general public knows and says about your organization or company. Perhaps you need to attach surveys to any contact you have with the public. Someone should monitor your organization for online and media mentions. Being involved in community activities and service organizations is another way to build and monitor your image with the public.