"So Joshua ordered the officers of the people: 'Go through the camp and tell the people, ‘Get your provisions ready. Three days from now you will cross the Jordan here to go in and take possession of the land the Lord your God is giving you for your own'" - Joshua 1:10-11.
Joshua had to communicate to millions of followers and he did so by using others to communicate a clear and simple message: it’s time to move on so get ready. It would make sense that these followers not only knew Joshua, but also the officers who were communicating the message to them. They therefore knew the message could be trusted and was important, so all were on the same page, so to speak. Everyone knew to get ready for change. Leaders need to develop this same kind of communication network, with a clear and simple messages, and also work to ensure the people are paying attention and that the same message is being communicated throughout the organization.
LEADERSHIP STEP: Today's Step is to consider and evaluate your communication network. Are you paying attention to its regular upkeep? Are you credible, consistent, and clear in your communications? Does your leadership team spread the word with the same efficiency and urgency? Are your meetings all they can be as a communication tool? Of course, if you don't have credibility as a leader, then people won't pay attention no matter how regularly you talk of what media you use to do so.