"After this letter has been read to you, see that it is also read in the church of the Laodiceans and that you in turn read the letter from Laodicea" - Colossians 4:16.
Paul used the technology of his day—letters and the Roman system of roads and ships—to communicate with his followers and inform them of his latest plans and insights. When he sent this particular letter to Colossae, he made sure they would circulate it among the other local churches. The point is that leaders should use whatever means possible to spread their 'word' to those who need to hear or can benefit from it. If Paul was alive today, he would undoubtedly use all the social media channels to disseminate his message. Modern leaders should do the same.
LEADERSHIP STEP: Are you up to speed on the media available to you to communicate with those who need or want to hear from you? Stop talking about getting with the technology and do it. Identify someone to help and then make time to learn about and register for Twitter, Instagram, LinkedIn, or any other media you could benefit from using. If you already have an account with those social media, then spend your time today strategizing how you will use them more effectively.