"I, Paul, write this greeting in my own hand" - 1 Corinthians 16:21.
Communication is important to any leader, and personalizing communication can be special to those who receive it. A handwritten note, a personal email, a greeting card or even a personal visit from a busy leader can make a memorable and deep impact. With today's social media options, the opportunities to do what Paul did - invest his own mark and energy into his letter - are endless. Yet if you are going to do social media, do not have someone do it for you! Take the time to create and send your own posts, letters or emails.
LEADERSHIP STEP: Take time today to write someone to encourage them. Then make it a part of your weekly ritual to communicate personally with someone important in your world. What's more, you need to set a social media philosophy for how you can use that media to improve your communication.