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Another Covey

I bought The Speed of Trust to read, thinking it was written by Stephen R. Covey, the author of The 7 Habits of Highly Effective People.  The cover design was similar to his last book, The Eighth Habit.  When I started to read the book, however, I discovered that the forward was by Stephen R. Covey but the book was written by his son, Stephen M. R. Covey. I felt like I had fallen prey to the retail practice called bait and switch. 

The basic premise of the book is that where trust exists, whether in business, governments or families, decisions and transactions can happen more quickly.  That makes sense.  But to spend 322 pages expanding on that one premise is a bit much.  Plus, the family examples used to demonstrate the main points were at time, well, simple.  One chapter was introduced by the story of the junior Covey dumping  a cup of water on his nephew's head at a basketball game.  Huh?  Can you picture Donald Trump using such an example in his business books?  I don't think so.

The book dragged on, over-explaining simple or familiar concepts, many of which were first introduced by the senior Covey.  In his forward, father Covey stated that this book is destined to be a classic.  I don't think so. And the red star on the book cover quoted the CEO of Deloitte Touche Tohmatsu as saying that this book is "red-hot relevant."  Based on that advice and judgment, I would pull any business I had with his company immediately.

As you can tell, this is not a book I would recommend.  There are too many good business books out there to spend the hours that I invested reading something this narrow.

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Rob Moritz

sounds like Covey's son is not to be trusted at any speed...

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